Karfitsa.gr
Karfitsa.gr News Portal
Redesign and relaunch of the news portal karfitsa.gr
Website Development | UI/UX Design
Client
The news portal karfitsa.gr belongs to the N.K. Media Group of publishing companies based in Athens, which has been active for a decade in the field of journalistic print and electronic information. The group also owns the newspapers ‘KARFITSA’, ‘PARASKINIO’, the electronic newspaper POLITICAL and the news portals www.paraskhnio.gr, www.toxrima.gr, www.backstage24.gr.
Objective
The redesign of the karfitsa.gr information portal of the N.K. Media Group, with the aim of highlighting the content and creating an easy-to-use and pleasant browsing environment. The result is a more effective presentation of the content, an increase in traffic and an increase in advertising revenue.
Challenge
The layout of karfitsa.gr due to age had the result not to be in line with the trends of modern design in terms of its appearance, and also to have an anarchic categorization, that it did not meet the requirements of the readers for a pleasant, easy-to-use and understandable browsing environment.
The challenge for our company was the total redesign of the portal, with the aim of the correct and distinct categorization of the sections and by extension the better highlighting of the content, the highlighting of important news, the addition and highlighting of new sections such as the front pages of the newspaper, the weekly agenda, the podcasts and columnists and the proper redistribution of advertising spaces.
Solution
In order to achieve the above objectives, we moved on with the redesign of the information portal and its implementation, following the trends of modern design. The development of the portal was custom made using wordpress cms, it was built based on the principles of Responsive Web Design and mobile first web design in order to be viewed effectively from any mobile device. It is also fully customizable and extensible, able to meet future needs of both administrators, as well as readers.
During the planning, a restructuring of the portal sections was also carried out in order to categorize better and display more effectively the content to the readers and redistribute the advertising spaces.
Unique Features
SLIDER
FRONTPAGES
PODCASTS
AGENDA
COLUMNISTS
Responsive Design
Every business needs a mobile app. There’s no doubt about it. More importantly, what they need is an app that functions flawlessly. That’s something we can deliver, whether for iOS, Android, or both platforms.
Results
The reconstruction of platform resulted in:
- Better distribution of content
- More effective content delivery to readers
- Improvement of the user’s browsing experience by making it easy and understandable
- Traffic and page views increasement
- Advertising spaces increasement
- Ads performance improvement
- Advertising revenue improvement
