Elegant handmade Shoes eshop
About the Project
Konstantinos Theofanidis, in the context of development of his business, wanted to built an online store of special aesthetics with a dual purpose. First and most important, to highlight the service of handmade shoes and secondly to make his products available for sale.
The new, fully responsive online store focuses on structure, functionality and visual appeal, highlighting the distinctive and special work of Konstantinos Theofanidis. Using raw multimedia material from our customer, we have created an understandable structure that gradually presents to the users, as they browse, all the information about the history, the available products and how they are made. At the same time, in order to emphasize our client’s many years of experience in the field of handmade shoes, we used a calendar of events that showcases the evolution of the company from its creation until today.
By embedding a video on the home page, where the construction of a handmade shoe is presented, we tried to communicate to the users the specialized knowledge and the many working hours required for the production of the final product. The eshop also includes excerpts from magazines and newspapers which refer to the experience and excellent products of Konstantinos
Theofanidis. With a clear structure, the new eshop allows the users to browse easily and
immediately find any information they are interested in about the company and its products.
The development of the eshop was implemented in the highly user-friendly and search engine friendly eCommerce platform (woocommerce), which offers an easy-to-use and functional management environment. The eshop was built following the trends of modern design so as to offer visitors an easy and understandable tour, combining it with the best possible promotion of their products and information. At the same time it is fully customizable and scalable so that it can meet the future needs of our customer.
Search Engine with filters
The use of a number of search filters such as price, size, category enables the users to search easily and quickly find products with the features that interest them, and also receive accurate information about each one.
The product is presented in a friendly way giving the customer the opportunity to be informed for all the features that may interest him, while the combination of text and images gives the visitor a complete picture of the product he intends to buy.
One Page check out
To avoid the complicated and often incomprehensible ordering process, we created a simple to use, order completion form in the logic of one page check out. In this way, the user will be able through a single page (one click), without complicated procedures and many steps to complete the order by filling in his personal details and his preference in terms of payment and shipping. Our experience in the management and promotion of online stores has shown that it is necessary to offer the customer the ability to complete his order without the need to register.
The eshop was built based on the techniques of Responsive Web Design and Mobile First Web Design. Responsive design allows visitors to effectively view a website from any device they use for their browsing. The design and orientation of the elements are moved and changed so that they are displayed correctly on a desktop, laptop, tablet or smatrphone. Images and content, shrink and fit from three columns to two and finally to a content column as the eshop automatically recognizes the screen resolution used by the visitor.